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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Mar 8, 2016

We're delighted to bring you an Instagram expert in Jenn Herman, one of the top 'dogs' in Instagram marketing for newbies and established businesses. This episode on The Heart of Marketing has us (John Gregory Olson and Jayme Soulati) so excited.

Jenn Herman shares some basic tips that you can incorporate immediately into your Instagram channel, and here are some to whet your whistle:

1. You get 30 hashtags to use in each post; should you use them ALL? Listen to what Jenn has to say!

2. There's only one clickable link allowed in an Instagram profile/bio; did you know this? So what should you do if you want to promote a podcast episode or blog post? Jenn knows!

3. How frequent should your images be uploaded to Instagram? If you do 65 in one hour watch what happens to your followers! Jenn had that client experience and what does she recommend?

4. How much fun can you have with Instagram? Listen to what Jenn has to say about your bio and personality...can you be quirky or stodgy?

5. What if you're a service business? Is it possible to be successful with this unique channel?

6. OMgosh...those memes! Ever feel overwhelmed with peoples' quotes and memes? Jenn sets the record straight with the Instagram rules you should follow!

You're going to want to listen to this episode twice, no doubt. Jenn's talks rapidly and everything she says is a pro tip for Instagram power!

Resources

The Heart of Marketing

JennsTrendsBlog.com

Instagram: Jenns_Trends

Twitter: http://twitter.com/Jenns_Trends

Jayme Soulati

John Gregory Olson

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