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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Page 1
Jun 2, 2015

In this mini-cast, John Gregory Olson of JGO Digital and Jayme Soulati of Soulati Media, Inc. discuss the perfect alignment of a large national brand, 1-800-FLOWERS, with a cause oriented to building of schools in under-developed countries.

Pencils of Promise was promoted via a digital marketer, and Jayme donated to its mission. (You can hear more about that in this episode.) Around Mother's Day, because Jayme was on the Pencils of Promise email list, two promotions arrived in her in box.

John and Jayme discuss the mission of each of these organizations, how they're aligned and tied in with a seasonal and popular marketing 'holiday,' and whether your organization should consider cause-related marketing.

Tune in now and get a few tips that may align with the causes you select for your business in the future.

About The Hosts

John Gregory Olson is a digital marketing, professional blogger and owner of JGO Digital. As a strategic planner, John blends direct marketing with content marketing for business-to-business organizations.

Jayme Soulati is president of Soulati Media, Inc. and hails from Chicago's PR agencies. She's worked on a variety of blue chip campaigns across industries. She is a message mapping master blending marketing with core public relations. She is a professional blogger and strategist.

Resources

How Social Media Blends With Cause Marketing, Soulati.com

Starbucks and Cause-Related Marketing

 

 

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