Info

The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
RSS Feed Subscribe in Apple Podcasts
The Heart Of Marketing
2017
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
013: Google+ and Responsive Websites [Mini-Cast] 0
Mar 17, 2015

On April 21, 2015, Google is going to focus on websites that are not designed responsively. If you're not familiar whether your website is mobile friendly and responsive, you can check a Google webmaster tool, insert a domain and voila! Google will inform you if the site is responsive.

In this minicast of the Heart Of Marketing, Jayme Soulati and John Gregory Olson cohost on this current and highly relevant topic.

Responsive design for websites means a website will automagically re-size to the device screen people are using.

In addition to the looming April 21st deadline, Google is making changes on  Google+. Its third executive quit the channel, and Google is threatening to hack apart the channel into smaller parts.

Learn more in  Episode 013 of The Heart Of Marketing!

About the  Co-Hosts

John Olson is a digital marketer who rescues organizations from poor marketing. As an emergency marketing technician, he brings decades of expertise to help deliver measurable campaigns in marketing, planning, strategic writing, and execution.

Jayme Soulati is president of Soulati Media, Inc. and a message mapping master. She is a professional blogger who blends core PR with marketing to execute content, social and digital marketing campaigns.

Resources

Read Jayme's latest blog post on Why Responsive Design is Marketing's Greatest Challenge.

Tap Google webmaster tools for mobile friendly websites here.

0 Comments
Adding comments is not available at this time.
©Copyright 2015. Jayme Soulati and John Gregory Olson. Use of this broadcast is prohibited without consent of the authors/hosts.