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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Page 1
Feb 7, 2015

 

 

In Episode 006 of The Heart of Marketing Podcast, John Gregory Olson of JGO Digital shares his expertise from the world of traditional marketing. He addresses how companies should ensure brand message is actually relevant to your target audience.  That is one of the big marketing challenges facing mid-tier companies competing in the digital world today.

 

With his co-host Jayme Soulati, John dives into this topic with advice and tips for developing marketing communications that ring with relevance to customers. In this episode you will learn:

 

·       How to set marketing goals that drive success

·       How the “sales funnel” is different today

·       How to create the right message at the right time

·       Three keys to real-time/right-time marketing

·       How to deliver value and win hearts with “self-serve” information

 

Plus, Jayme reveals her birthday coincides with Valentine’s Day, Heart Month, and the launch of The Heart of Marketing podcast. Want to wish her a happy birthday? Subscribe to our podcast!

 

 

You Subscribe, We Give

 

 

Did you know February is Heart Month? That’s right, a whole month dedicated to heart health awareness sponsored by The American Heart Association. We invite you to help us support them by simply subscribing to The Heart of Marketing podcast in the month of February. We will give $1 to The American Heart Association for the first 500 subscribers to our podcast. Help us reach the $500 mark! You subscribe. We give. Everybody wins.

 

Contact: Jayme@Soulati.com

 

 

 

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