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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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020: How to Differentiate in a Crowded Field of Competitors [Dayton Grocer Market] 0
May 12, 2015

What happens when 12+ grocers vie for market share in a 10-mile radius in the affluent  Dayton, Ohio suburb of Centerville?

The consumer sits back and watches the deals fly! That's what's happening in my market as each established grocer decides to renovate and entice consumers to remain loyal while the newcomers roll in.

My name is Jayme Soulati, and I cohost the Heart Of Marketing podcast with John Gregory Olson who hails from the cooler clime of Saint Paul, Minn. We find topics that resonate with us for you and weave in a marketing thread to find relevance.

As more specialty grocers arrive the likes of Whole Foods and Fresh Thyme to join the brand new Costco, existing Trader Joes, Meijer and Kroger are trying to enrich the consumer experience. And, we can't forget the  Sam's Club now trying to keep its loyal customer base against the almighty Costco.

Listen in as we share thoughts on branding, marketing and local market differentiation for these 18 or so national grocery chains and private, specialty markets in a tiny suburb of about 40,000.

Resources

Episode 14, Heart Of Marketing on Trader Joes

Forbes, The Hottest Supermarket You've Ever Heard Of

 

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©Copyright 2015. Jayme Soulati and John Gregory Olson. Use of this broadcast is prohibited without consent of the authors/hosts.