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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Jun 14, 2016

How many times weekly are you asked to take a survey, just a little one, to rank, rate and score someone's performance? Uh-huh, we too. On this episode of The Heart of Marketing, John Gregory Olson and Jayme Soulati explore the weariness of customer surveys and the ask for that '10' score...or else!

What is the true motive for all of these surveys, anyway? And, let's be clear, there's a difference between:

Surveys
Ratings
Reviews

We do dance around each one as they are all disruptions the customer is feeling about a product or service. Most of us can't get away from them, however, because there are robo-calls that never quit until you comply. There are surveys that pop up in seconds after concluding an online help chat; there are third-party companies assigned to make the phone calls for the auto body repair or the vehicle purchase.

At the end of the day, does all of this data help you better understand your customer? Are you truly using this information to create better widgets and put better customer service reps in the call center?

We may skirt this issue very well, but at the end of the day, the best way to get to know your customers' opinions is to do this very simple thing...take a listen to find out what!

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