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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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GFH-03: Experiential Marketing – Telling the Story vs. BEING the Story [with Neal Kielar] 0
May 26, 2016

Today's special edition of The Heart of Marketing Go for Heart program includes Mr. Neal Kielar, owner and creative director at MidModMen+friends, a St. Paul, MN retailer of restored and modern home furnishings.

The award-winning store takes a fresh approach to retailing based on consistent quality of goods, everyday attainability, authentic customer interaction, and social and physical community.

Neal has parlayed his 30 years in brand and content marketing with some of the biggest brands in a variety of industries into his mid-century modern retail operation that puts customer experience and quality first.

Neal shares some of his secrets to keep customers coming back, not to mention is quite modest of the awards his business has won for its value, passion for furniture, approach to creativity in business, and more:

  • Instagram has been a favorite channel of MidModMen as Neal's business is visual, of course
  • Customer conversation fuels creativity; the more knowledge from the customer, the more ideas for new finds and staging
  • Storytelling is just normal, and because of Neal's decades-long career in branding, the stories about piece restoration and the back story on its history are helpful in creating a spark of interest in customers.

Take a listen as John Gregory Olson interviews Neal Kielar of MidModMen+friends. You will learn just how cool furniture can be.

Resources

Website https://midmodmen.com/

Facebook Page https://www.facebook.com/MidModMen/

Instagram https://www.instagram.com/midmodmen/

 

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©Copyright 2015. Jayme Soulati and John Gregory Olson. Use of this broadcast is prohibited without consent of the authors/hosts.