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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Page 1
Mar 16, 2016

Our guest today on the The Heart of Marketing 'Go for Heart' special edition is a genuine and natural heart marketer. Ms. Adrienne Smith joins us with her delightful Southern Belle drawl and her blogging intellect that puts community and connections first. Connect with her on Twitter, and her natural gratitude will invite you in. 

There is no other blog on the 'sphere with a comment section so alive and well. When you visit AdrienneSmith.net, you'll find the love everywhere and especially in the oodles of comments she gets and answers daily.

Why is that?

Simply put, Adrienne is the consummate relationship builder. She treats everyone with genuine appreciation and gratitude. Even on Twitter when she thanks someone for sharing material, her gratitude shines through, naturally.

We are also grateful that Adrienne joined us to share her heartful story. We invited her here because she embodies the 5 Pillars of Heart Marketing -- helpfulness being one.

When you listen to Adrienne, you will learn from her tips, appreciate her course, get to work building your own blog community and develop a heart core that people automatically gravitate towards. Adrienne isn't stilted; she isn't phony; she's the real deal, and it's our pleasure to introduce Adrienne Smith to you. 

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