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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Page 1
Mar 3, 2015

Most business blogs die due to lack of time, resources and topic ideas. In this episode you will learn:

  • Benefit of developing a plan and writing for an audience
  • Steps to take to establish and editorial plan and advisory board
  • Best way to re-ignite a dead blog and why that’s important
  • Blogging workflow and guidelines to publish fresh content

So many businesses attempt to blog and then lose patience. Even in this era of content marketing clutter, a blog is still one of the most critical aspects of social marketing. It’s owned media, and it requires patience, attention, and consistency. Blogging is a journey and important to everyone’s business. You can build authority long term, and it will be a differentiator between businesses that do blog and those that don’t.

Along the way, a business that blogs consistently will see improvement as a brand, generate more inbound leads, boost engagement, and build community.

Both Jayme Soulati and John Gregory Olson have deep insight into blogging as they built their own blogs through sweat and tears (at least Jayme did) in 2009 and 2010. Both cohosts write about marketing, public relations, social marketing, and digital marketing. Jayme specializes often in message mapping as a topic.

To energize your blog, listen to Episode 10 of the Heart Of Marketing podcast.

Shout Out

Mark W. Schaefer writes a keen blog, and his piece on Feb. 16 is a must read. It's about 10 soul-grabbing brands doing content marketing without SEO.

About The CoHosts

Jayme Soulati is president of Soulati Media, Inc. and a message mapping master. She is an award-winning blogger since 2010, and she delivers strategically blended marketing programs with core public relations, content, social marketing, and digital marketing. Follow her @Soulati.

John Gregory Olson is a B2B marketer and one of the top 52 content marketing influencers according to Onalytica in 2014. John specializes in a breadth of industries delivering highly strategic digital marketing campaigns that connect with customers to create sales. He is a consultant of more than 25 years and brings expertise from 3M, Thomson Reuters, and others. Find John at JGODigital.com or @DigitalJGO.

 

Contact

Jayme@Soulati.com

 

 

 

 

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