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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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007: Developing Buyer Personas to Deliver Value Customers Care About 0
Feb 17, 2015

The Heart Of Marketing podcast delivers laughs, marketing tips, more laughs, and mid-tier business content weekly with John Gregory Olson and Jayme Soulati.

In this episode 007, the two explore the benefits of developing a persona for marketing campaigns while Jayme consistently tries to circumnavigate the conversation with tidbits on the demise of Radio Shack, the fabrication escapades and transparency failures of NBC's Brian Williams, and a solid track on bathroom humor.

The latter is totally relevant as Jayme and John look at developing a persona for European toiletmaker Henkels and the companies that develop cleansing products for water closets. Seriously, this episode is kinda not serious when the laughing gets way out of control.

(John and Jayme recommend this episode for on the way to work.)

Meanwhile, throughout the episode, there are references to some honchos who cover personas in their businesses:

 

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©Copyright 2015. Jayme Soulati and John Gregory Olson. Use of this broadcast is prohibited without consent of the authors/hosts.