Info

The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
RSS Feed Subscribe in Apple Podcasts
The Heart Of Marketing
2017
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
004: Business Blogging is the Heart of Your Content Strategy 0
Feb 3, 2015

Episode 004: Business Blogging: The Heart of Your Content Strategy

 

Have you heard the rumors that business blogging is dead?

 

Maybe the disappointing level of engagement on your blog leads you to believe it’s true. In this episode Jayme and John are here to set the record straight.

 

 

What IS true is that a blog that lacks personality and original content won’t cut through the noise and clutter. It will lie dormant and undiscovered. But if you give it TLC with passion and heart, visitors and return traffic will come.

 

 

What is also true is that your business blog is the cornerstone of your social marketing strategy. It is an asset you own that gives you a platform for differentiating your brand, establishing your credibility, and connecting with customers and prospects.

 

 

Listen to the full episode for tips on:

·         Starting with clear business objectives

·         How to identify your target audience

·         Telling a true brand story well

·         And a whole lot more

 

 

Jayme Soulati and John Gregory Olson have been blogging since 2010. And they’ve been marketing consultants for much longer than that. They’ve helped companies of all sizes and from many industries develop and implement strategies for business blogs. Need help with yours? They are currently accepting clients. Send a message via email to find out how they can help you make a human connection with blog readers that converts them into loyal customers: jayme@soulati.com.

 

You Subscribe, We Give

 

The Heart Of Marketing launches officially in February 2015. When you subscribe in Heart Month, we will donate $1 per subscriber up to $500 to The American Heart Association. It’s our opportunity to say thank you for subscribing while we all give back together. It’s a win for all of us!

 

Our American Heart Association promo ends at the end of February.

 

 

0 Comments
Adding comments is not available at this time.
©Copyright 2015. Jayme Soulati and John Gregory Olson. Use of this broadcast is prohibited without consent of the authors/hosts.