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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Sep 8, 2015

News of Facebook’s new patent for using friends' credit ratings and other personal data for scoring your credit opens a discussion of the good and bad about collecting social data.

For this episode on The Heart Of Marketing with John Gregory Olson and Jayme Soulati, we went back and forth about where to point the fault finger about credit scoring, Facebook, and online data collection.

Facebook is now as formidable as ever with its new patent on social data relationships to credit scoring. Turns out, Facebook isn't even the first mover in this realm. Other companies like Kabbage, Kreditech, and Lenddo are leaps and bounds ahead.

Did you know you may be denied a small business loan if you rub shoulders with friends who have poor credit ratings? The practice is transparent in Europe, but in the U.S. credit scoring as it relates to your friends' circles may be more front and center with Facebook.

We dive in pretty deeply about the pros and cons and how you can use this to your advantage as a Facebook marketer using target audiences for your campaigns.

Resources

Jon Loomer is an advanced Facebook marketer. Take a look at his #RockHot material.
Mark W. Schaefer wrote a blog post about the shifting sands of Facebook marketing.
CNN Money shares a story about Facebook friends and credit scoring with a variety of the players already in the landscape.

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