Episode 003: Omnichannel And Multichannel Marketing ROI With Heart
How should mid-tier companies think about marketing ROI in an omnichannel world where the customer journey no longer fits neatly into a traditional sales funnel?
In this episode of The Heart Of Marketing, John Gregory Olson and Jayme Soulati dive into four statistics from a Chief Marketing Officer survey on 15 mind-blowing insights about marketing ROI including social media, video, blogging, mobile, and more.
John focused on the stat that only 8 percent of marketers can prove social media ROI, according to the CMO study. For as long as social media has been around, marketers still struggle to prove it drives sales revenue.
Jayme liked the stat about blogging, which says blogging is 13 times more likely to help marketers show marketing ROI to company leaders. Both John and Jayme are bloggers, and each has been blogging for about five years. Blogging helps boost your brand awareness, and create authority and influence in your market.
In this episode, the two go back and forth with their views and experiences on measuring social media and digital marketing success. John explains the key difference between multi-channel marketing and omni-channel marketing -- and why the difference is critical to connecting with today’s consumer.
You subscribe, We Give
The launch of The Heart of Marketing podcast in February 2015 coincides with Heart Month. Help us support heart health awareness by subscribing to the podcast! Here’s how: we will give up to $500 to the American Heart Association – that’s $1 for the first 500 subscribers in February 2015. You subscribe. We give. Everybody wins.
You can always reach us for comments, questions, and topic suggestions for a future show.
Contact: jayme@soulati.com
Source:Chief Marketing Officer e-zine
http://www.cmo.com/articles/2015/1/6/15_stats_marketing_ROI.html?cmpid=TT275
The Taylor Swift School of Heart Marketing
Taylor Swift is the talented 25-year-old entertainer and bombshell who continues to be the subject of thousands of stories, blog posts, news reports, videos, social media posts, images, TV specials, and that’s not even counting her music!
Jayme Soulati and John Gregory Olson, hosts of The Heart Of Marketing podcast, selected Taylor Swift as the topic of their debut episode not only because of her performing pizzazz, but also for her heart. She shows her love to concert fans by flashing them the heart sign using two fingers from each hand. And they flash her back!
To summarize: Taylor Swift is a brand influencer, category leader, champion, smart businesswoman and a smarter marketer.
What is Taylor Swift doing that turns actions into revenue?
John and Jayme explore her constant accessibility, her vulnerability, her fans-first mentality, the human touch of her brand persona, and the incredible connectivity she has with her fans on social media and in real life.
As Taylor grows, we watch her share her failures, become the butt of jokes, and still rise above it all to prove her naysayers wrong. This in the midst of switching music genre, uprooting herself to New York City, and becoming a musical force in front of our eyes.
The Heart of The Matter
To wrap up the Taylor Swift brand into a bite-sized portion for mid-tier marketers, Jayme and John explore how companies can Taylorize their marketing.
● Should your CEO be as accessible to customers as Taylor Swift is to her fans?
● Creating a likeable, credible brand by listening and responding to customers
● How transparency wins loyal customers
● Telling a brand story that resonates with your audience
We like our first episode a lot, and we hope you will, too.
You Subscribe, We Give
The launch of The Heart of Marketing podcast in February coincides with Heart Month. Help us support heart health awareness by subscribing to the podcast! Here’s how: we will give up to $500 to the American Heart Association – that’s $1 for the first 500 subscribers in February 2015. You subscribe. We give. Everybody wins.
You can always reach us for comments, questions, and topic suggestions for a future show.
Thanks for listening!