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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Apr 3, 2017

Heading to a social media conference this year? How about a conference in marketing, public relations, SEO, content, email, or whatever your vertical is?

Conferences are indeed best practice for in-real-life branding. You show up and immediately someone recognizes your face because of your avatar on Twitter or a Facebook post. (It's the coolest thing.)

So, you show up, you network, you make a connection and you hit the social media sphere and share what you're learning.

We got the idea for this episode from a reporter in the Wall Street Journal who wrote a jazzy piece about her attendance at social media conferences and how she used the experience to share business cards, network, grab some free books, and also be a presenter and thought leader.

There are so many reasons why you need to attend a conference, and I don't want to give it all away in writing. It's a quick episode and full of energy! Take a listen!

Shout Outs to:

Rosemary O'Neill
Mark Schaefer
Adam Toporek
John Gregory Olson (always gets a shout out)

This is The Heart of Marketing.

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