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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Feb 21, 2017

Cultivate love? It's not an esoteric thing, and we can honestly say so because we swiped that phrase directly from Fast Company. We owe this podder to our favorite business publication for giving us this idea for an episode.

How Brands Cultivate Love

In the Fast Company story, three brands were interviewed. On today's show, we talk about two of them -- Casper and Soul Cycle. And, John Gregory Olson, co-host, shares his favorite story about Dutch Bros. cultivating love for its brand, too.

When you listen, and it doesn't matter how large your brand truly is, you can get basic heart core ideas for how your brand can cultivate love every day with all of your audiences.

Maybe you've heard of Casper? The mattress company you buy online from? Its website is extraordinary with such transparency and reviews flowing in by the day. It has a majority of 5-star reviews and tons of YouTube videos documenting the unpacking procedure. How does Casper cultivate love for its disruptive brand? You gotta take a listen to find out!

On the other side of sleep is exercise. Soul Cycle is all about the customer engagement and giving fitness instructors freedom within framework. We love that. The entrepreneurial spirit squared; each experience on the spinning cycle is different, up to the fitness instructor yet still conforming to company values.

There's a ton of discussion, too, about company values, so when you listen do recall the values you put on your employees and the heart core of your company, too.

This is The Heart of Marketing with Jayme Soulati and John Gregory Olson.

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