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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Page 1
Jan 31, 2017

In case you missed it, there is a mini renaissance happening.

In our world ruled by emails, social media posts, text messages and emoji we are seeing a return of the handwritten note.

Call it a mini-renaissance of analog communications to distinguish your brand in the digital world.

In this episode we take a look at the resurgence of the simple handwritten note and how to use it to stand apart from your competition. Join us for a look at how going ‘old school’ gets you to the head of the marketing class.

Episode highlights:

  • The trend towards more handwritten communications
  • Why a handwritten note is remarkable today
  • Four ways a handwritten note makes a powerful statement about your brand
  • Three tips for writing a note that resonates with your audience

When was the last time you received a handwritten note? As a marketer, receiving a handwritten note makes a great impact; as a professional, sending a handwritten note is the best way to make an impact.

The art of communication does, in fact, include letters, although the cost of a stamp is nearly an obstacle. And, speaking of stamps, make the extra effort to choose stamps that say something. You can always buy the flag roll, but isn't it more fun to send a stamp with something special on it because having the circus, an artist, Elvis, flowers, and sports always speaks greater on an envelope than merely Old Glory.

In this episode we have a few shout outs, too:

Adam Toporek is CEO of CTS Solutions, and he has been on this show in the past speaking about customer service. Adam recently shared a story of his own on the art of the handwritten note. You can access that right here. And you can find our episode with Adam about customer service right here, too.

John Gregory Olson, our cohost, mentions Paperless Post. Jayme Soulati, our cohost, loves Levenger, a gorgeous writing utensil and office accessories for the professional company, as well as Cardthartic. a lovely card company with the most unique and special messages you can find to send.

Mark Schaefer is always our inspiration, too. With his Content Shock approach and his tips for realtors on taking better Instagram pictures, Mark provides some fodder for today's episode.

 

And...HAPPY BIRTHDAY TO THE HEART OF MARKETING! WE ARE TWO!

Thanks for listening! Now, go write a handwritten note!

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