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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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108: Conversation Research and Social Media Marketing Strategy [with Jason Falls] 0
Jan 17, 2017

You may have already been introduced to none other than Mr. Jason Falls, the Louisville-based guru of anything and everything digital marketing; however, in today's episode of The Heart of Marketing, we snare Jason unplugged.

He's with Jayme Soulati (and John Gregory Olson), who leads Jason through a litany of topics on:

  • The future of social media
  • Can small companies compete with big brands on social
  • The top 5 things you need to be present
  • What is conversation research
  • AND...what the heck is Holy Smokes Marketing?!

Jason is an international speaker, influencer, and A-lister (because that's what everyone in the lead is called, apparently) who is an authority for you to know and hear.

He has recommitted to small businesses to educate them about everything they're missing and everything they need to know to continue immersion in learning.

Don't miss this episode as it is certain to be informative and current.

Meet Jason Falls

His blog is full of teaching tips.

Book him to speak at your next gig.

Get small business insight on lead nurturing.

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©Copyright 2015. Jayme Soulati and John Gregory Olson. Use of this broadcast is prohibited without consent of the authors/hosts.