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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Page 1
Jan 3, 2017

Ringling Bros. Barnum & Bailey Circus. P.T. Barnum. The Greatest Show on Earth. Disney on Ice. Monster Truck.

Do you know these brands and film? Indeed. Iconic they are and if there's one family on Earth that has endured decades of entertainment success and crisis it's the Feld Family -- owners of Ringling Bros.

In the late 19th century, P.T. Barnum defied odds as the greatest circus master of all time. As technology advanced, so too did the circus. Today, the Feld family has overcome a variety of crises -- most notably whether or not to keep the elephants in its circus -- and the need to acquire a diversity of products and shows to keep people coming to the big top.

Is your brand a juggling act?

Listen in to The Heart of Marketing today and get some thoughts going around your big top to ensure that you're continually reinventing to be absolutely creative to keep the customers rolling in.

Disruption is not going away...how you manage to handle it is up to you.

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