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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Page 1
Dec 6, 2016

CMOs are whining, and how do we know that?

Just read any industry publication, like this editorial from Rance Crain in Advertising Age about CMOs missing the mark with advertising, how to reach consumers, programmatic advertising, and more advertising disrupting consumers on every platform and channel.  Here, Mr. Crain shares the latest conundrum in the marketing sector by the president of the Association of National Advertisers who 'unfolded a barrage of litanies on the failings of marketing.' Woah!

Is your CMO the best human capital you can get for your business? If you look around, you'll see a ton of infighting in the C-suite where CEOs are losing trust in their CMOs ability to unite the disparate factions in the marketing realm.

There are so many specialty disciplines and a 'chaotic supply chain' that CMOs and their teams are being too tactical and less visionary and strategic.

How do marketers reach we consumers with the ad messages and storytelling they think we want to hear?

In this episode, we address the great, big whine and then look at some suggestions in the Heart of the Matter for how your organization can insulate from the negative vibe and get beyond the budget wars in programmatic, social, direct, inbound, advertising, social marketing, PR, and more!

You may like:

Specialists vs. Generalists -- Episode 21 is our most popular download to date!
The Almighty Consumer Hates You Advertiser is also popular and looks at the disruption by advertising across the social divide.

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