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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Page 1
Nov 15, 2016

Podcasting tips come pretty easy to The Heart of Marketing co-hosts John Gregory Olson and Jayme Soulati. In this episode, we take a look over our shoulders and remember our faves and how we got to this mile marker on our journey to 100.

We've never skipped a beat; publishing weekly since Feb. 2015, and we're still going strong because we love what we do.

Our bootstrap operation is still that. We don't have the funding to do a mass market appeal, so we rely on word-of-mouth marketing to take our show to wider audiences. We so thank you for supporting our weekly podcast! Please share it with friends, sign up for our weekly episodes (via http://getheartmarketing.com), and send us a suggestion for a show topic, too.

Today, you'll hear our 10, or so, suggestions on why our podcast is a success. What did we do to make it, bring it live, keep it fresh?

I, Jayme Soulati, have my cohost to thank profusely for his work as the Chief Technical Officer who has mastered all the behind-the-scenes tech stuff. If I hadn't found John Gregory Olson via serendipity, this show could not have been possible.

There's a lot to running a podcast, and there's a lot more to keeping it alive. Take a listen today; we do our customary banter and show our love for one another and YOU. Thanks for listening; now go be #RockHot!

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