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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Page 1
Sep 20, 2016

Tiny Abayomi-Paul has cancer, and she's not afraid to say so. She's also one of the most intelligent entrepreneur marketers in the Heart Marketing Community and beyond.

This episode is her story and our gift to her to more widely share that story and help make the ask for Tinu to fund her cancer treatment. This is a cancer fundraising story with a marketing twist because our friend, a marketer, needs your help, please.

Tinu has a page at Give Forward that her friends set up. She shares images of chemo and rest days, and she shares updates of her progress. Regardless, her journey ahead is a rough one with uncertainty over how much energy it will take to heal while attempting to find the funds to pay for the treatment and without ability to service clients in her business.

Tiny has given John Gregory Olson and Jayme Soulati the opportunity to share her story, raise the awareness about the cancer conversation, and to invite our peers to help a marketer in need.

We, John and Jayme ask politely if you'll do that? Will you please Give Forward to help Tinu Abayomi-Paul meet her fundraising goals for medical necessity?

Any of us who go it alone as the sole or primary breadwinner in a family are fearful of the what-if situation. That's why, when Jayme heard Tinu was ill and in need, she immediately invited Tinu to the show.

What is the name of our show? The HEART of MARKETING. We could not say no to this heartful story of a marketer who is fighting cancer.

Give Forward

Here's Tinu's Fuuuuudge Cancer Campaign page

Tweet with Tinu

Here's Tinu's Blog with stuff from her journey.

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