Info

The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
RSS Feed Subscribe in iTunes
The Heart Of Marketing
2017
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Jul 19, 2016

Marketers and businesses are going crazy trying on customer experience to see what sticks. The latest craze is 'Yoga in Aisle 5,' a story we saw in the Wall Street Journal (but they used aisle 3).

There are some grocery stores trying to attract the mom who wants to fit in a quick yoga session with the bread and milk. And, that's not all. We have Whole Foods putting bars and wine tasting in their new stores. Others are adding a putting green (not so successful), and some are doing the spa experience to keep the women longer.

At the end of the day, this unique marketing is a trend. What are the behaviors of your customers and how can  you add context to their experience to keep them longer and build a relationship?

Every business model is up for grabs these days. You can either stay the course and run your boring Sherwin-Williams the way it's always done, or you can get creative and find a new offering to get the customers coming in for the first time and staying longer.

When you see your prices rising as a result of whatever, customers are less likely to come in and spend the quantity of money they've customarily put forth. How can you entice? If you're a franchise owner, there are obviously ways to get creative locally with the schools, community programs, and more.

Today, on The Heart of Marketing, John Gregory Olson enjoys his audio emojis (we have Mark W. Schaefer to thank for that nomenclature) and Jayme Soulati tries to think outside the box.

0 Comments