Marketers and businesses are going crazy trying on customer experience to see what sticks. The latest craze is 'Yoga in Aisle 5,' a story we saw in the Wall Street Journal (but they used aisle 3).
There are some grocery stores trying to attract the mom who wants to fit in a quick yoga session with the bread and milk. And, that's not all. We have Whole Foods putting bars and wine tasting in their new stores. Others are adding a putting green (not so successful), and some are doing the spa experience to keep the women longer.
At the end of the day, this unique marketing is a trend. What are the behaviors of your customers and how can you add context to their experience to keep them longer and build a relationship?
Every business model is up for grabs these days. You can either stay the course and run your boring Sherwin-Williams the way it's always done, or you can get creative and find a new offering to get the customers coming in for the first time and staying longer.
When you see your prices rising as a result of whatever, customers are less likely to come in and spend the quantity of money they've customarily put forth. How can you entice? If you're a franchise owner, there are obviously ways to get creative locally with the schools, community programs, and more.
Today, on The Heart of Marketing, John Gregory Olson enjoys his audio emojis (we have Mark W. Schaefer to thank for that nomenclature) and Jayme Soulati tries to think outside the box.