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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Page 1
Jun 7, 2016

In time for the Fourth of July, the Olympics and the critical U.S. Presidential election, Anheuser-Busch has changed Budweiser to 'America' through November 2016.

Budweiser ads have run the gamut from the Clydesdales to puppies to Millennials, and even a sexist ad that required an apology. The King of Beers is attempting to be all things to all people, but one thing is for sure, it's rebrand to America is all about waving the flag.  

(And, a shout out to Mark Schaefer of Businesses Grow blog. Mark summarizes well what John Gregory Olson and Jayme Soulati frequently talk about on The Heart of Marketing podcast. We're thinking he probably gets a ton of his ideas from us! LOL)

The Trending of Branding

Should all brands wave the pink and the red, white and blue? There are pros and cons. Budweiser and Starbucks, for example, are saturated brands. Consumers are fully aware of these global brands, so what can a brand do in the marketing sense?

Budweiser has been consistently patriotic. It has a history of using the flag and Statue of Liberty on its packaging. When a brand owns packaging real estate, it has opportunity to get creative.

A company needs to understand its mission and also not to forget employee sentiment about events and campaigns. If a company's employees are a melting pot, then extreme branding toward an issue may not work. Getting buy in from all stakeholders is wise when it comes to branding for a cause or national event. 

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