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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Page 1
May 3, 2016

It's guest appearance time! Today our very special VIP isMichelle Mazur, PhD who is one of those extraordinary speechconsultants (no, she doesn't help you with diction, although sheprobably could) who helps folks determine how to monetize theirspeeches.

So, is a speech the same as a presentation, and what's the best wayto get one cooking for real time, I asked Michelle in this episode.(I am Jayme Soulati, co-host of The Heart ofMarketing podcast with John Gregory Olson, my arch frenemy --because we always nag one another on the show).

BTW, the answer to those two questions are 'blowing in the wind!'(Remember that song??)

Then, I asked whether it was OK to write my deck in my head andthen hit the PowerPoint and create. I'll answer that one --Michelle said, " not usual, Jayme!" Oh, well, I never did conformto the rules, right John?

Michelle has a great story about helping people make money, or not,on stage as an edutainer. The operative word here is STORY. What'syour story? Is it good enough to hit the speaking circuit? How doyou make that leap from free to paid speaking engagements,anyway?

Honestly, I am stuck in the free. I have been paid to speak, butit's not consistent every time. Michelle shares her tips of thetrade, and her energy is boundless. We love this woman for all herexpertise. She has a book, she has a course, she is brilliant atemail marketing and community nurturing, and if I had designs onspeaking for greenbacks, I'd make her my coach -- in a heartbeat(soundbite, please, John!).

Resources

Learn more aboutMichelle Mazur, PhD here

Get her book,'Speak Up for Your Business' here

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