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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Page 1
Apr 26, 2016

Why Try Viral Marketing?

John Gregory Olson is here today to make fun of me, Jayme Soulati, on this podcast episode on The Heart of Marketing. Listen for it; I promise you'll want to hit our website, click on the purple 'send voicemail' button on the right side of the site and tell John to be nice to me!!

Actually, we thank Al Strauss for listening and doing exactly that -- sending a voicemail from our website. Listen for Al's story in this episode!

But, back to my intense plea for help...

Seriously, Listeners. Let's launch a viral campaign to put John back in his place! I don't want him to pick on me any more, but if the shoe fits, right?Segue...

Is Viral Marketing For You?

There's a mosh pit (yeah, apparently that dates me) of marketing mutations in the jargon-filled world in which we work and play. Among them are:

Word of mouth
Influencer
Referral
Viral

Omnichannel

Even if you're not doing any of the above well, or you're trying desperately to capitalize on viral marketing, why try, seriously), it all boils down to one thing...you're gonna have to listen up to learn what that one thing is for your business -- small, mid-sized, large, or larger. There's a common thread, trust me.

And, while you're listening, do not laugh at my ignorance, dang it.

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