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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Page 1
Apr 5, 2016

   

Measuring the success of social media and content marketing is the Holy Grail; make that the illusive Holy Grail. Some do it extremely well, while others suffer attempting to put ROI against a content strategy.

The C-suite seems to ask for ROI against everything done within a company and that often comes without regard for the softer side of marketing (often called public relations).

In this episode of The Heart of Marketing, John Gregory Olson, the extraordinary producer of our show, and me (Jayme Soulati) wax and wane about what ROI means to content marketing and overall strategy.

This episode is my new epic favorite. I am so impressed with our topic as we cover:

1. Why ROI is not always the first best practice to put in place for content marketing

2. The empowered consumer and her control over the marketing funnel and sales decisions

3. Which metrics to put in place all the time that influence ROI

4. Why brands are failing in content marketing by attaching ROI to content

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Do take a look at Episode 2 on The Heart of Marketing where we address marketing ROI!

Adrienne Smith was our featured guest on Go for Heart -- 02; she's the consummate community builder and engagement professional.

 

 

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