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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Mar 28, 2016

We never knew how much culture mattered until John Gregory Olson and I began to take a closer look at the goings on at Zenefits (the company with sex in the stairwells and alcohol every day) and Volkswagen.

We've been exploring culture in our Workplace Series because culture IS your heart core. It's the alignment of heartful business practice with values, vision, and mission. When culture heads into a downward spiral, then an entire business suffers.

In this episode of The Heart of Marketing, we take a strategic look at why culture matters and its impact on stakeholders from customers on the outside and employees on the inside.

In the examples we showcase, the impact of negative culture is obvious in how the CEOs made change following negative incidents on the companies brands.

When was the last time you took a good look at your company culture? If you're a small or mid-sized company, you have an opportunity to develop the how and why of your company and to also change it up should you need to.

It's the responsibility of a marketer to align with the intended culture leadership seeks to create, grow and maintain. It's also important to put the best foot forward so people on the outside of a brand want to align with that company.

This episode is a double-listen. It is likely going to take you a few times to grasp all that we have to say as you align your thoughts and vision from how your brand is positioned to grow your company.

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