We never knew how much culture mattered until John Gregory Olson and I began to take a closer look at the goings on at Zenefits (the company with sex in the stairwells and alcohol every day) and Volkswagen.
We've been exploring culture in our Workplace Series because culture IS your heart core. It's the alignment of heartful business practice with values, vision, and mission. When culture heads into a downward spiral, then an entire business suffers.
In this episode of The Heart of Marketing, we take a strategic look at why culture matters and its impact on stakeholders from customers on the outside and employees on the inside.
In the examples we showcase, the impact of negative culture is obvious in how the CEOs made change following negative incidents on the companies brands.
When was the last time you took a good look at your company culture? If you're a small or mid-sized company, you have an opportunity to develop the how and why of your company and to also change it up should you need to.
It's the responsibility of a marketer to align with the intended culture leadership seeks to create, grow and maintain. It's also important to put the best foot forward so people on the outside of a brand want to align with that company.
This episode is a double-listen. It is likely going to take you a few times to grasp all that we have to say as you align your thoughts and vision from how your brand is positioned to grow your company.