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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Mar 21, 2016

Culture is a funny thing in the workplace, and John Gregory Olson and Jayme Soulati take an inside view at how the mission statement shapes culture shapes productivity shapes the bottom line.

Did you know that? John drops a bombshell with this little factoid about happier employees, happier profitability; sad employees, even worse profitability.

In this episode, another in our Workplace Series, we take a look at several examples of companies like VW, Radio Flyer, Starbucks, and Zenefits. (You know the latter, right? Its culture was so disastrous that...you'll have to listen.)

Our discussion is a sister to our most-downloaded episode 'Specialists v. Generalists,' and if you've not listened yet to Episode 21, do take a listen and tell us why you like that one? It's baffling to us!

Which company do you know that has a fitting culture? We believe Trader Joe's fits its culture very well (we did an episode with this #RockHot company, too), and Starbucks, golden child of Wall Street, is a maverick when it comes to culture; and, its culture is aligned to its mission...

Is Yours?

We are The Heart of Marketing!

 

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