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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Page 1
Mar 1, 2016

You've been hacked, now what?

Yes, it's inevitable. Your business will get hacked, whether solo, small, mid-sized, large, or largest. The Wall Street Journal published a story about Microsoft's new gazillion dollar cybersecurity center to fight off the hackers.

How are you going to manage your cybersecurity crisis?

This episode of The Heart of Marketing is really more about crisis communications and the preparation for an event much like a data breach. Jayme Soulati, that's me, is speaking to the Napa Valley Vintners to help wineries prepare for their response in event of a cybersecurity matter.

Regardless of which industry in which you play and work, cybersecurity doesn't care. Hackers will take you down if you lack secure passwords, have not updated your software, don't have firewalls, do not have security plugins, do not encrypt your data, and don't know what your third-party vendors do for security.

Once the crisis hits, and it will, how will you respond? A message map is number one, but there are also other basics like control your message, develop owned media with approved messages, stay calm and be accessible.

Listen to our episode with John Gregory Olson and Jayme Soulati and see if we can teach you a few tips on responding during a crisis. It doesn't matter if it's cybersecurity or not; you can use what you hear for whichever matter you're managing.

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