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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Jan 26, 2016

Chipotle Crisis Lessons For All Business

Whether or not Chipotle, the fresh fast-food national eatery, can recover from its latest food crisis is not truly the subject for today's podcast on The Heart of Marketing.

While we do make Chipotle the only and biggest example on this show, we (John Gregory Olson and Jayme Soulati) encourage all sizes of companies to heed the example of Chipotle and prepare for their own crisis...when it comes because it will.

Food marketing has as much to do with getting people to become brand loyal and share their positive experience via word-of-mouth marketing as it does with management of the supply chain.

It's the supply chain that has Chipotle messed up and suffering from bacteria and virus in its 64-'natural' food items. And, it's also trust. Will Chipotle regain the trust of its consuming public and most of all the media?

In this episode, we talk back and forth about how the media has truly challenged Chipotle to earn us back. From the sidelines, get a new perspective by taking an inside look at Chipotle's challenge from a public relations point of view.

More Resources

Head to the Heart of Marketing website to see more episodes oriented to other big brands like Starbucks, Trader Joes, and others.

Reach John Gregory Olson at http://jgodigital.com and you can find Jayme at http://soulati.com.

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