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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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052: Go for the Heart, You Won’t Go Wrong – Introducing the Pillars of HEART Marketing 0
Dec 22, 2015

Culture and fear erode brand loyalty among consumers, and that means businesses need to be more nimble to morph with the changes.

Jayme Soulati believes 2016 to be The Year of Fear, and why do you think that is?

There are too many tumultuous market indicators pointing toward a rocky year.

The world is truly at war, and it causes concern among companies and customers alike.

The sentiment and perspective of consumers and consumer behavior, econometrically speaking (look for that word early on on the show!) are in the dumps.

So, what's a company to do?

In this episode of the Heart of Marketing podcast, John Gregory Olson introduces the 5 Pillars of Heart Marketing. It's the new philosophy to live by, so do take a listen and incorporate a few into your business!

Resources

Billy Delaney's Fresh-Oil podcast with Jayme Soulati

Marketing Predictions In the Year of Fear 2016

 

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©Copyright 2015. Jayme Soulati and John Gregory Olson. Use of this broadcast is prohibited without consent of the authors/hosts.