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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Page 1
Dec 8, 2015

We did it! We reached our 50th episode, thanks to all of YOU! For some reason, turning 50 is a really big deal, even in life when you hit that 'halfway mark.'

The Heart of Marketing was launched Feb. 1, 2015, and we have consistently posted an episode once weekly since then. It has been a wonderful experience, and John Gregory Olson and Jayme Soulati thank you for listening and keeping us going.

A Walk Down Memory Lane

John puts his amazing talents together with sound clips and shares a big surprise with Jayme from Episode 000. Jayme twists it all up and please listen to laugh with us both!!

We wonder why Episode 021 is our most popular about 'Generalists vs. Specialists,' and we continue to ask our listeners to tell us. Maybe our wonderment keeps this episode the highest because we keep wondering!

Jayme really likes the episode with IKEA when she talks about the new rules of media relations oriented to veggie balls!

John loves to share the laughs with the episode on Chinese caskets with another clip.

Please listen as we reminisce and share our fond recollections about how we launched the podcast, what makes us laugh (and bathroom humor is also included)!

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