Marketers can't leave well enough alone, can they? We consumers (ahem, disclaimer, John and Jayme are marketers) used to have an uninterrupted experience on Facebook until all those ads and cookies put junk in our stream.
Then Twitter decided to go IPO and attempt to monetize and create an easier user experience with changes to character limits and more. There's a buy button on Pinterest, and Google+ is wondering just how to keep that channel alive and well.
Maybe we should agree it's the social media channels themselves that killed the social media user experience, eh? Maybe not. Marketers at each social media channel are sitting in planning sessions trying to determine how to make a buck.
What does all this have to do with the social media user experience? And, how does that affect the mid-tier company? How about the service business?
Takeaways from Episode 045
Books We Recommend
'Jab, Jab, Jab, Right Hook, How to Tell Your Story in a Noisy Social World' by Gary Vaynerchuk