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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Oct 20, 2015

When we recorded episode 043 of The Heart Of Marketing podcast, the Volkswagen cheating scandal was just unfolding. John Gregory Olson and Jayme Soulati, co-hosts, didn't know that the engineers would be implicated for their retooling of software to cheat the U.S. Environmental Protection Agency.

This episode runs in and out and around the entire issue of the VW crisis and the mystery of how the  C-suite was allegedly unaware of the situation. Moreso, we talk frankly about how customer trust is a pillar of heart marketing and that 'Transparency + Authenticity = Trust' was not heeded by VW at all.

What's a mid-sized company to do? We throw out examples of BP and Coca-Cola, and then bring it home to a smaller-tier company. Once customer trust is polluted, literally, the brand has a tough time to regain it.

In this era of the digital age, customer trust is continuously eroding. Brands are struggling not to engage with crisis. Often, how well a brand bounces back has much to do with the after-effect.

What's your view of how well or if VW can recover?

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