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The Heart Of Marketing

Despite all the latest digital marketing technology, the fundamentals of good marketing haven’t changed a whole lot. At its core, we still need a solid strategy. And we still need to make human connections. That is The Heart of Marketing. Join hosts Jayme Soulati and John Gregory Olson for an informative and entertaining romp through the digital marketing world today. You get an insider view of a variety of topics to help you win customers and grow sales. Some of the topics we’ll cover include: online publishing, public relations, content marketing, social media, mobile, branding, message mapping, marketing integration, and lots more. All delivered with the wit and wisdom of two accomplished marketing pros. Meet your hosts ... JAYME SOULATI is president of Soulati Media, Inc. and is a message mapping master. She hails from Chicago's public relations firms and delivers strategically blended marketing based on core PR with content, social and digital. She is an award-winning blogger since 2010 and brings perspective in business since 1984. Jayme is a past president of the Publicity Club of Chicago. Find her at Soulati.com. JOHN GREGORY OLSON has more than 25 years of B2B marketing experience in both agencies and corporations spanning manufacturing, legal publishing, imaging supplies, healthcare, and nonprofit. John has designed and executed marketing strategies that have generated in excess of $300 million in revenue for 3M, Thomson Reuters and other global businesses. John is a past president of the Midwest Direct Marketing Association. In 2014, John was ranked #52 on Onalytica's list of the top 200 content marketing influencers in the world. John specializes in helping midsized business organizations grow customers and sales with integrated digital marketing strategies. Find John at JGODigital.com.
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Now displaying: Page 1
Oct 13, 2015

A recent Wall Street Journal op-ed with a pseudo Coca-Cola apology caught our eye and The Heart Of Marketing team dived right in to our first pillar of heart marketing – transparency and authenticity equal trust.

Have Coca-Cola and Pepsi been 100 percent transparent with customers in light of the latest spin control by Coke to apologize for putting 12 teaspoons of sugar in a coke? Recently, there have been a variety of public relations disasters with beverage companies trying to align healthy pop to lifestyle.

As these beverage behemoths grapple with 10-year declining sales and growing consensus that sugary drinks promote disease, the pressure is on to come clean, literally, with customers and ‘do better.’

What are the benefits of transparency in business, anyway? Should your company care about being real and truthful to customers and stakeholders? Jayme Soulati and John Gregory Olson explore what it means to build customer loyalty with transparency as a pillar of heart marketing.

Resources

Soda Takes Its Fight to the City
How Coke’s Obesity PR Stunt Blew Up In Its Face
Trust in the Age of Transparency
Authenticity is the New Bullshit



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